"Companies need to focus their Export strategy on Growth markets having a plan for the Bric's is vital"
You are here » Home Page » News » SAP to invest US$2 billion in China expansion
SAP to invest US$2 billion in China expansion
2011-11-16
source www.sap.com
German Software Giant SAP to invest US$2 billion in China over the next 4 years and plans to over double its work force. SAP is the worlds leading maker of Business management Software and see's China as key to reaching its target of reaching of revenues of over 20 billion euros by 2020 from its 2010 turnover of 12.5 billion euros. It's estimated that China accounts for about 10% of SAP revenues and China is its key market in the Bric region and SAP looks to China's Bric Partners for further expansion.
SAP stated.
"We have successfully grown our business in China over the past 20 years and now want to scale our operations to fully meet the needs of both enterprises and our ecosystem," Bill McDermott, co-chief executive of SAP, said in a statement.
SAP has been very successful in emerging markets and has over 4000 business customers in China and with this investment of US$2 billion this will only increase SAP market share.
BricPartner the Business Partner search experts for the Bric region
